Surf Local today announced the launch of its AI-native real estate platform built to become the front door to everything home — bringing home search, home intelligence, agent workflows, homeowner data, and service connections into one connected platform for consumers, agents, and service providers.

At the center is Cynthia, Surf Local’s AI real estate assistant, which helps consumers search for homes, understand property details, evaluate Home Score insights, and take next steps across the home journey. Surf Local is designed not only for today’s users, but for a future where a buyer’s AI, a seller’s AI, an agent’s AI, and service-provider systems coordinate securely through the platform.

“Real estate is moving from search to action. The next breakthrough is helping humans and their AI assistants understand the home, evaluate the opportunity, connect with the right professionals, and move forward with confidence.”— Stephen Sirop, Founder, Surf Local

Surf Local challenges the traditional pay-per-lead model — no pay-to-win placement, no lead-buying advantage, and no subscription barrier for real estate professionals. The platform is backed by David Steward, founder and chairman of World Wide Technology, and secured by Crittora, a next-generation encryption and transaction-security layer. Surf Local is launching in Florida, with plans to expand across additional markets.